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Did a collab with another creator in my niche. Both channels got basically nothing from it. It's awkward now — they keep suggesting another one and I don't know how to say the numbers don't justify it without being weird about it.
The 45% to creators vs 55% for long-form feels like they're still figuring it out. Meanwhile TikTok's creativity fund is a joke. Anyone actually building sustainable income off short-form ad revenue alone?
I ignored Shorts for two years. Started posting repurposed vertical cuts 6 weeks ago. RPM is low but volume is making up for it — roughly $200 extra last month on a channel that was plateaued. Still early but sharing in case others are sleeping on it.